One platform. Every resale signal working for you.
Ealyx Core sits behind every product — capturing every resale signal so you don't have to.
100K+
Supported products
170€
Incremental purchasing power per shopper
+48%
Average Order Value uplift
Signal. Pattern. Action.
What Core unlocks for your business.
Every resale signal, captured
Every time a shopper values, browses, sells, or abandons — Core logs it. Nothing is lost.
Actions triggered automatically
Stalled valuation, high-intent browser — fires without manual intervention.
Your Ealyx Sell shoppers, understood
Know what they sold, what they bought — you can't build anywhere else.
Revenue you were already generating, unlocked
The signals were always there — action into incremental sales.
Built to plug into your commerce stack.
Ealyx Core connects seamlessly with your existing ecommerce infrastructure — no disruption, no heavy dev work. Works with the platforms your team already uses.
Frequently asked questions
What is Ealyx Core?
Ealyx Core is the intelligence and data platform that sits behind all Ealyx products. It captures every resale signal generated across a merchant's programme and turns those signals into automated actions: recovery campaigns, merchant vouchers, audience data, and perk performance insights.
What kind of signals does Ealyx Core capture?
Ealyx Core captures every resale-related interaction — completed trade-ins, abandoned valuations, resale browsing behaviour on Ealyx Direct, seller profiles from Ealyx Sell, and perk redemptions. Each signal is logged, structured, and matched to a potential merchant action.
How does Ealyx Core help recover abandoned trade-in valuations?
When a shopper receives a trade-in valuation and leaves without completing the purchase, Ealyx Core identifies this as a high-intent signal and can automatically trigger a recovery action — a merchant voucher, a personalised reminder, or a targeted offer — at the moment the shopper is most likely to convert.
Does Ealyx Core work across all Ealyx products?
Yes. Ealyx Core aggregates signals from Ealyx Pay, Basic Trade-In, Ealyx Direct, and Ealyx Sell into a single intelligence layer. A merchant using multiple Ealyx products gets a unified view of resale behaviour and lifecycle data across all of them.
What merchant actions can Ealyx Core trigger automatically?
Ealyx Core can trigger merchant vouchers, targeted discounts, remarketing campaigns on stalled valuations, and perk activations — all based on shopper behaviour, without requiring manual campaign setup by the merchant.
What data does Ealyx Core provide about Ealyx Sell shoppers?
For merchants running Ealyx Sell, Core surfaces shopper profile data including what products were sold, at what value, and in which category — before the shopper made their purchase. This data is the foundation for building high-intent audience segments that cannot be replicated through standard acquisition channels.
Is Ealyx Core available as a standalone product?
Ealyx Core is the intelligence layer of the Ealyx stack and is available to merchants using one or more Ealyx products. Its value increases with the number of Ealyx tools deployed, as each additional product generates more signals for Core to process.
Does Ealyx Core require technical integration beyond the existing Ealyx products?
No additional integration is required. Ealyx Core activates automatically once a merchant's Ealyx products are live — it reads signals from the existing integration and requires no separate setup.
Read the signals.
Ealyx Core connects the dots between your trade-in activity, your resale programme, and your next sale — automatically.