+48% Average Order Value with Ealyx Instant Trade in
The Challenge
Allzone's rapid growth jeopardized conversion and profitability. High price sensitivity led to cart abandonment, upselling premium models proved difficult, and traditional payment methods failed to differentiate the experience. Additionally, launching an in-house trade-in program would have added significant operational complexity.
The Solution
Ealyx transformed Allzone's checkout by integrating instant device valuation directly into the purchase flow. Customers could receive an immediate valuation, apply it as an automatic discount, or convert it into credit through SeQura — all within a seamless, frictionless shopping experience that unlocked new conversion opportunities.
The Results
The implementation of Ealyx at Allzone's checkout generated a significant improvement in key website metrics:
+5%
Checkout Penetration
+48%
Average Order Value
170€
Average Trade-in value discounted
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